Äppelmusteriet: brand identity
Brand identity and collateral for a fictional food-industry client
About the project
This project involved developing a corporate profile and visual identity for a fictional food company. The work spanned the entire process—from conceptualizing the fictional business to idea and logo development—culminating in a finished brand identity complete with color palette, typography, graphic elements, business cards, and product packaging. The objective was to create cohesive and well-thought-out visual communication that reflects the company’s identity and values. I utilized both analog and digital mediums, starting with hand-drawn sketches and moving to digitization in Illustrator.
Role
Graphic Design Student
duration
3 weeks
date
4/3-22/3-2024 veckor
Tools:
figma
Design process
Brand story
In August 2014, we crafted our very first apple must using fruit from our own garden, right in our garage in Söderhamn. The moment that fruity, crisp beverage hit our taste buds, an idea was born: we wanted to share this delight with the world. By 2015, we began producing our apple must for sale in our small cidery. We view the apple as the Nordic equivalent to the grape. Our must contains 100% gently handled Swedish apples. Ingrid Marie, Frida, Saga, Aroma, Elise, and Rubinola are just a few of the apple varieties we use to craft our must. Sustainability is at the core of what we do; we ensure that as little raw material as possible goes to waste, and we always climate-compensate for the shipping of our apples and products. An artisanal must must contain 100% fruit, nothing else. Yet, our work is about more than just the must we create. It’s about the people who join us on this journey and make it possible to deliver our award-winning, sustainable must. We collaborate with local apple farmers, friends, and neighbors, simply anyone who wants to be a part of it, and without them, we wouldn’t exist.
Hand-drawn logo sketches
digital high-fidelity logo sketches
final logo
with slogan
without slogan
graphic element
Hand-drawn sketches of the graphic element
final graphic element
business card
hand-drawn sketches of the business card
business card Mockup
Unfolded packaging layout
Hand-drawn sketch
final design
Mockup
Key lessons
Through this project, I learned how to create a cohesive visual identity from scratch, spanning everything from logo and color palette to packaging design and layout. I developed my ability to work conceptually, make intentional design decisions, and deliver a graphic style that effectively communicates a brand’s identity and values.