{"id":791,"date":"2025-10-15T23:56:53","date_gmt":"2025-10-15T21:56:53","guid":{"rendered":"https:\/\/sindytorell.com\/?page_id=791"},"modified":"2026-07-26T12:51:40","modified_gmt":"2026-07-26T10:51:40","slug":"apple-tv","status":"publish","type":"page","link":"https:\/\/sindytorell.com\/en\/apple-tv\/","title":{"rendered":""},"content":{"rendered":"
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User flow - Apple TV+<\/h1>\n<\/div>\n\n\n\n
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Redesign of Apple TV+ for enhanced user flow and experience.<\/em>
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ABOUT THE PROJECT<\/h2>\n\n\n\n
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In this project, I worked as an independent digital designer focusing on analyzing, developing, and improving the user experience of an existing digital artifact. Through a user-centered design process, I analyzed the interface\u2019s strengths and weaknesses, identified areas for improvement, and developed a new design concept rooted in usability and interaction design. The work involved several iterative stages, from initial sketches, mockups, and early concept ideas to a high-fidelity interactive prototype featuring at least ten interactions. The design methodology relied on both divergent and convergent exploration, keeping user needs and experiences at the core. The project concluded with an oral presentation and reflection on design decisions, the iterative process, and the insights gained regarding usability and digital interfaces.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Role<\/strong><\/p>\n\n\n\n

UX Design Student<\/p>\n<\/div>\n<\/div>\n\n\n\n

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duration<\/strong><\/p>\n\n\n\n

5 weeks<\/p>\n<\/div>\n<\/div>\n\n\n\n

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DATE<\/strong><\/p>\n\n\n\n

6\/11-8\/12-2023<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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TOOLS:<\/h4>\n\n\n\n
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Figma<\/h6>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Design process<\/h2>\n\n\n\n
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Problem Statement<\/h3>\n\n\n\n

Despite its high-quality content, Apple TV+ suffers from significant usability and structural flaws. The core issue lies in its cluttered interface, particularly on the \u201cWatch Now\u201d page, where different types of content are mixed without a clear order. To enhance the experience, the application requires a clearer information hierarchy and better mapping, ensuring that users can easily understand how the navigation is structured. Signifiers indicating specific features (e.g., adding movies to a library) are ambiguous, leaving users unable to locate where saved titles are stored. This highlights a need for clearer visual feedback and improved transparency within the interface. Furthermore, the application lacks a natural flow, leading to a high cognitive load. By applying Nielsen\u2019s heuristic principles, specifically focusing on reducing the user's memory load, the design can be optimized to create a more intuitive and seamless user flow. In conclusion, Apple TV+ needs to evolve toward a more structured, intuitive, and user-centered interface where navigation, feedback, and information logic effectively support the user's conceptual model and intent.<\/p>\n<\/div>\n\n\n\n

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screen shots from the app interface<\/h3>\n\n\n\n
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A selection of early-stage sketches<\/h3>\n\n\n\n
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Mockup<\/h3>\n\n\n\n
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